You may not be familiar with Alessandra Rich, but the fashion industry has taken notice.

Case in point Natalie Massent, Chairman and Founder of Net-A-Porter.com wore an Alessandra Rich dégradé lace-covered cotton and silk-blend gown to the ‘Runway to Green’ event in New York City last night.

Heralded as one of fashion’s future leaders, Alessandra Rich and her namesake collection are generating an insider buzz that will no doubt find her placed prominently on a red carpet soon.

Alessandra Rich founded her label in 2009 following a career as a high-end interior designer.

Having worked in her native Italy; France and London – where the label is currently based – this young designer no doubt tapped into her obvious penchant for the luxurious while creating her designs.

Lace and silk are the prominent fabric choices with pops of fluorescent and neoprene detailing adding a modern twist.

The Alessandra Rich aesthetic is filled with allusions to femininity; a new femininity to bring confidence of the look the Rich woman wants to portray, whilst doing it with grace and charm in a timeless silhouette that couples edgy sophistication.

The Alessandra Rich Spring 2011 collection is currently available on Net-A-Porter US and Net-A-Porter International.

Celebs I See Wearing This Collection: Kiera Knightley, Carrie Mulligan, Angelina Jolie, Tilda Swinton, Annete Benning and Helen Mirren