After launching a makeup collection with Lancome in 2013 and collaborating on a five-piece nail polish collection with CND, Jason Wu is set to launch his first fragrance.
Lily Aldridge looks more gorgeous than ever for the campaign that was shot by Inez & Vinoodh.
If you are quick to connect the dots, you will notice that the nude colour scheme of this campaign and the fragrance is the also the same colour as the custom Jason Wu dress Lily wore at the CFDA Awards.
Those eagle eyed among you’ll also notice that the bottle is the same shape as a bag from the designers Fall 2017 collection.
Jason Wu Eau de Parfum will debut in August in Saks Fifth Avenue.