I was invited to interview the Kardashian sisters (two of the three as Khloe was on X Factor hosting duties), who launched their Kardashian Kollection for Dorothy Perkins yesterday.
Why did I go? Kuriosity of Kourse.
I thought it would be a great opportunity to meet the girls, see what they are all about, and dispel the rumours and preconceived ideas as I went in with a very open mind and I have to say I was pleasantly surprised.
The interview, which I shared with Simon from The Very Simon G and Ella from Coco’s Tea Party, was very much like friends sitting around talking fashion – much like the discussions we have every day on this blog.
They were very relaxed, and surprisingly knowledgeable about the Kardashian Kollection line, which proved that they are doing more than just putting their name to something.
On why they chose Dorothy Perkins to launch their Kardashian Kollection:
Kim: The price point works for our fan base. It’s very successful in the US (Sears) and when we wanted to evolve we said what brand was respected, what brand represented us, who would really take our designs and make this a worldwide brand and that was Dorothy Perkins… we’re launching today in Malaysia, Singapore and later in the month in Israel and all these other countries… like 15 countries, so we met with Sir Philip Green and we just thought that Dorothy Perkins was the perfect location for us.
On their role for the Kardashian Kollection:
Kourtney: We are the designers…. we are such perfectionists.
Kim: I would say we are creative directors too, cause I have a big hand in… we all kinda have different roles: I love working on the ad campaigns; Kourtney loves finding the fabrics and the prints.
Kourtney: We are so detailed that every little thing… sometimes I wish I could like, someone else can do that, but we are such perfectionists. It’s so fun to be hands on. We take such pride in our line and we want it to be representative of us in the right way and we want to wear every piece and be so proud of it and we couldn’t not be involved in every step. You can tell when someone slaps their name on something. We are involved from the inspiration right through and it’s so much fun.
On Scott bringing out his own menswear line: Read more…
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Posted by Catherine Kallon on November 9th, 2012 In: