Sporting longer locks which were swept to the side, Lily Allen was named “Woman of the Year” and the “2009 GQ Men Of The Year Awards” in London last night.

The face of Chanel “Coco Cocoon” bag collection walked the red carpet wearing a black sheer double strapped Chanel Resort 2010 gown.

Had Lily wondered what that extra piece of material was for on the front of her gown, she’ll wonder no more when she sees her picture in the papers this morning.

Many of you are horrified that Lily is the face of Chanel, and when she ruins a perfectly wonderful gown like this I have to agree.

Freida Pinto makes a vast improvement from her last outing, which lets face it wouldn’t have been too difficult.

I love that she took a risk with this Christopher Kane black layered dress, but the hair is a bit too prim and proper for such an edgy look.

The actress pairs her dress with Rupert Sanderson Khyber cutout sandals.

I would’ve much rather seen Freida wear something more colourful, but I think she just pulls this off.

Louise Redknapp also opted for a shortened Christopher Kane Fall 2009 asymmetrical dress.

Her mesh dress with black velvet trims was paired with YSL Trib Two heels and Bottega Veneta clutch.

Katherine Jenkins appears to love the Victoria Beckham dress collection as much as the designer herself, as this is the 2nd VB dress we’ve seen her wear.

This time she opted for violet Giral strapless shot silk dress.

I’m guessing Katherine likes this collection so much because the dresses caters for those with a larger bust.

When I tried on a strapless dress from Victoria’s Spring 2009 collection I could barely fill the bodice.

The only way I recognised that Gemma Arterton was wearing Louis Vuitton was by her clutch and heels.

For some reason the LV pizazz is lost on Gemma, and this ruffle collared jacket suddenly becomes quite ordinary.

I just feel like raising the collar, its not meant to be so flat.

Victoria Hesketh aka Little Boots was one of my favourites at this event wearing a Josh Goot multi coloured printed ruched mini dress.

The surprising feature is that the back of the dress and sleeves are plain black.

The singer completes her look with an Alexander McQueen knuckle duster clutch.

Pixie Lott opted for a bedazzling Collette Dinnigan Spring 2009 mini dress coved in diamanté embellishments.

Ankle boots and studded cuffs complete the look.

We first saw this dress worn by Taylor Swift.

Much like Leighton Meester’s MTV Movie Awards Emilio De La Morena dress, Alexandra Burke’s black and white mesh Emilio Pucci dress is quite cheeky.

I’m really scared to see what this dress looked like from the back.

A turtleneck? In yesterday’s soaring heat?

I feel hot just looking at Kelly Osbourne wearing this Jasmine di Milo’s Fall 2009 dress.

Dita von Teese will be full of admiration for Kelly Brook’s waist reducing dress.

The pink rubber printed Atsuko Kudo Couture dress appears to have a built in corset to give Kelly an hour glass shape.

I bet she gave off a sexy wiggle when she walked in this dress.

Even though Eva Mendes was the “big star” at this event I was more impressed by people like Little Boots and Kelly Brook for giving us something new.

Eva wore a stunning maroon shimmering gown.

The colour was sublime on her, but the wow factor was missing. Eva can do this kind of look in her sleep.

Daisy Lowe opted for a space-aged look, which she paired down with black pumps.

Rachel Stevens hair and make-up is quite outstanding. I love the transformation maybe the newlywed decided to spice up her image.

Her LND with a voluminous skirt is oh so cute.

Tamara Ecclestone wore a striking Preen black and white lightening-print bandage-style dress paired with black ankle boots and a matching clutch.

Elizabeth Hurley’s strapless but dress is cute enough, but why I’m I so bored?

Credit: Style.com & Wireimage