Fergie In Zuhair Murad – 2010 Amercian Music Awards Press Room

After walking the red carpet wearing a Falguni and Shane Peacock dress, Fergie wore a Zuhair Murad Spring 2010 Couture dress in the press room at the 2010 American Music Awards.

The fashion forward singer who isn’t afraid to push the boundaries wore a pewter and silver metallic silk strapless cocktail dress with exaggerated hips and silver studded beading.

She opted out of wearing the cropped jacket.

Apart from the strange pose I really like this look to which she added a Loree Rodkin jewels and Rene Caovilla grey Swarovski crystal platform heels.

Credit: & Bauer Griffin


The Rest Of The Looks From The 2010 American Music Awards Red Carpet

There were many more looks at the 2010 American Music Awards which took place in LA last night. Most of them I didn’t like.

This Marchesa Fall 2010 lace gown just won’t catch a break. This is its 3rd outing and despite the beauty of it, none of the wearers have done it justice.

The old Hollywood vibe Julianne Hough is giving us doesn’t work for this music event.

Avril Lavigne is stuck in a time warp. She appears to wear the same dress and the same coloured streaks in her hair for every red carpet event.

I think Heidi Klum went too far with our criticism of her always wearing short mini dresses, because this long lace dress feels a bit desperate.Read More…


Taylor Swift In Collette Dinnigan – 2010 American Music Awards

De Ja Vu Award
Que surpresa.

Taylor Swift arrived at the 2010 American Music Awards in LA tonight wearing a Collette Dinnigan embellished dress.

Despite not having a problem with Taylor’s love for embellished dresses, this particular one feels way too familiar like she’s worn it before.

Many of you have express your boredom with Taylor’s cute curls, but do you prefer this straight style?

I personally don’t like this hairstyle mostly because it looks like a very bad wig.

It is a wig right?

Jimmy Choo heels complete Taylor’s look.

Credit: Getty

Nicki Minaj In Manish Arora – 2010 American Music Awards

Most Dramatic Award
With Rihanna going sophisticated in Elie Saab Couture and Katy Perry going romantic in Badgley Mischka, someone had to bring the drama to the red carpet at the 2010 American Music Awards in LA tonight.

Cue Nicki Minaj who took the red carpet by storm wearing a Manish Arora Spring 2011 dress.

I say dress; it’s more like a piece of art.

One has to wonder how she managed to sit in this dress.

I think she totally pulled it off. It would be really easy to get lost in this dress.

Christian Louboutin heels and green tipped hair completed her look.

Credit: & Getty

Katy Perry In Badgley Mischka – 2010 American Music Awards

Pleasant Surprise/Most Romantic Award
I was really surprised by Katy Perry’s look at the 2010 American Music Awards in LA tonight.

Mostly because it wasn’t something quirky, loud in colour or making a statement.

Instead she opted for a soft feminine romantic look by wearing a Badgley Mischka Spring 2011 strapless dress.

The details on her petal georgette dress are exquisite.

Despite it not being what I expected she looks beautiful. I like that she can go from a crazy to a sophisticated look and pull them both off with equal aplomb.

Brian Atwood peep-toes completed her look.

Credit: & Getty

Jada Pinkett-Smith In Emilio Pucci – 2010 American Music Awards

Best Brand Ambassador Award
Jada Pinkett-Smith continues to be the perfect brand ambassador for Peter Dundas’ Emilio Pucci creations.

Tonight at the 2010 American Music Awards in LA she rocked the red carpet in a custom-made creation.

I love the mustard colour of Jada’s Emilio Pucci Spring 2011 rise and fall gown with a tiered skirt.

The gold bodice gives the look more of a sexy diva-like attitude which Jada totally pulls off.

She went a little matchy matchy with her Louboutin Tinazata heels and gold glitter clutch, but it’s a head-to-toe perfect look and much preferred on the red carpet to the runway version.

Credit: & Getty

Jenny McCarthy In Stella McCartney – 2010 American Music Awards

Best Re-Run Award
Jenny McCarthy looked super sexy on the red carpet at the 2010 American Music Awards tonight in LA.

The actress opted to wear a Stella McCartney Pre-Fall 2010 dress which we’ve already seen on the red carpet before, so it was initially really hard for me to get excited about this look.

On reflection I think she totally rocks it and gives the dress a new lease of life.

Her asymmetrical silver and turquoise sequined dress was paired with black Christian Louboutin Catenita peep-toes, a silver clutch and a super high quiff.

Credit: & Getty

Rihanna In Elie Saab Couture – 2010 American Music Awards

Best Dressed/Most Improved Hair Award
This time Rihanna IS wearing Elie Saab at the 2010 American Music Awards tonight in LA.

You may remember the singer incorrectly name checked the designer at the EMAs when she was actually wearing Marchesa, but on this occasion she wore a gown from Elie Saab’s Fall 2010 Couture collection.

I know I said the same thing for Miley, but this is one of Rihanna’s best ever looks.

Thank god she toned down the hair colour.

This more subtle shade works perfectly with her scarlet gown with subtle floral detailing. The brighter colour would not have worked.

I would’ve expected something more wild and crazy from Rihanna tonight, but I’m not disappointed with her look.

She looked sexy, sophisticated and fearless as always. I’m so happy to see a look from that Couture collection on the red carpet.

BDOTW contender for me.

Credit: & Getty