31.01.14 Advertising, Beauty, Hair

Blake Lively’s L’Oreal Paris Volume Filler TV Commercial

L’Oreal Paris is rolling out their new Volume Filler range for fine, thin hair ad campaign which features their latest ambassador Blake Lively.

In the ad, which waxes lyrical about how the shampoo range, made with Filloxane, increases the diameter of your hair, Blake wears a sexy black keyhole dress and her wedding ring.

The ad ends with the famous line, ‘You’re Worth It”.

30.01.14 Beauty, Hair

Hair Trend Spotting: Chic Bobs

Hair Trend Spotting Chic Bobs

Bobs have been extremely popular in Hollywood for quite a few months now, and never has that been more apparent than at Tuesday’s Stand Up For Cancer event, when everyone from host Reese Witherspoon to attendees Emma Roberts, Lily Collins and Jessica Alba arrived with their own version of the season’s hottest hairstyle.

The best part is how truly versatile this chic cut can be. To get Reese’s slightly messy-with-bangs version, use a texturizing product such as Blow Pro Beach Blow Texturizing Mist, and create subtle waves with a curling wand, such as Conair Infiniti Curling Wand Styler.

For Emma’s sleek and smooth version, blow dry with a paddle brush, and use a glossing product like John Frieda Frizz-Ease 100% Shine Glossing Mist.

And to get Lily’s smooth on top, but messy on the bottom look, combine the two techniques: Keep the top smooth, but add a texturizing product from half way down the shaft to the ends of the hair, and then after creating waves, comb through them with a wide-tooth comb to give the hair a slightly ‘undone’ look. Finish it off with a flexible hold hairspray.

chic bobs

Blow Pro Beach Blow Texturizing Mist
Conair Infiniti Curling Wand Styler
John Frieda Frizz-Ease 100% Shine Glossing Mist
Alterna Caviar Anti-Aging Working Hairspray

Credit: Style.com & Getty

17.01.14 Beauty, Hair

Kirsten Dunst for L’Oreal Professionnel

Kirsten Dunst -- L'OrealWith a brand new year comes a new set of branded advertising. This year started off with two super exciting announcements by famed hair care brands, L’Oreal Professionnel and Pantene. After much consideration, L’Oreal Professionel has chosen Kirsten Dunst as their first ever spokesperson whereas seasoned supermodel, Gisele Bundchen has signed on as Pantene’s newest ambassador to North America.

In a first for the brand, L’Oreal turned to Hollywood to select their ideal spokesperson. Kirsten Dunst’s perfectly fit the bill as she feels close to the brand and thoroughly appreciates L’Oreal’s stylistic efforts. She recently spoke with Women’s Wear Daily about her thoughts on the evolving brand. “…I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles,” says Kirsten.

The radiant star looks stunning in the new campaign in which she sports effortless beach waves, a chocolate smoky eye and bronzed neutral lip. Kirsten’s signature blonde locks and striking looks were previously seen in various advertisements for Bulgari when she appeared as the face for their Mon Jasmin Noir Fragrance in 2011.

Aiming for another notable blonde, Pantene is excited to feature Gisele’s highly covetable blonde tousled locks as their North American Ambassador. Having been the ultimate hair inspiration to many girls, the Brazilian beauty’s impeccably waved hair can now be achieved by the masses. Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble noted the qualities that make Gisele both an ideal ambassador and phenomenal person overall. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves,” says Kevin, “she is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart.”

We can’t wait for the upcoming hair looks these blond beauties will be sporting in upcoming campaigns.

Credit: L’Oreal

15.01.14 Beauty, Hair

Get The Look: Julia Roberts’ 2014 Golden Globes 60s Updo

Get The Look Julia Roberts' 2014 Golden Globes Glamour Updo

Hairstylist Serge Normant created Julia Robert’s stunning sixties-inspired updo for the Golden Globe Awards. Serge emulated a modern take on a classic Sophia Loren look. Here is how to recreate Julia’s Globes glamour look for yourself.

On wet hair spray Serge Normant meta lush volumizer from roots to tips. Then create a side part low enough to give it more edge.

Blow dry your hair with a medium size brush, giving as much lift on the crown as possible.

Add Serge Normant meta revive dry shampoo, especially on the crown and in the back. It will help create texture and volume. Make sure you brush out all residue, if any.

Using a tail comb, tease hair, emphasizing the crown area and below it. Keeping a sixties-like volume on top, pull hair into a ponytail, tease it, spray it with Serge Normant meta luxe hair spray and wrap it on its base to create a bun. Then secure it with hair pins.

Work all the volume in a flattering way, adding more or less volume and pulling pieces here and there to give it a natural and loose touch. Using the Kerastase Initialise give a little separation and pieceiness on the front sweep – the more dramatic the better. Add more hair spray if necessary.

Julia Roberts Serge Normant

Serge Normant meta lush volumizer
Serge Normant meta revive dry shampoo
Serge Normant meta luxe hair spray and wrap
Kerastase Initialise

Credit: Getty

14.01.14 Beauty, Hair

Get The Look: Kate Beckinsale’s 2014 Golden Globes Punk-Inspired Hair Do

Get The Look Kate Beckinsale's 2014 Golden Globes Punk-Inspired Hair Do

Kate Beckinsale brought a gorgeous edge to the Golden Globes – not only in her metallic Zuhair Murad gown, but with her messy side chignon.

What inspired the hair look? “With her wholesome, English rose good looks, Kate can get away with quite a bit of edginess in her hairstyle, so we went with a punk-inspired diva look that’s a bit different from her usual soft flowing waves,” says Sascha Breuer, celebrity hair stylist.

Sascha started by spraying Moroccanoil Root Boost directly onto her damp roots, which quickly adds body, movement, and flexible hold. He used a skeleton brush at first while blow drying, but switched between the brush and his fingers to add texture and more volume. Once her hair was 100% dry, he separated the crown and clipped the top section away.

Focusing on the bottom section, he secured it into a low, side ponytail with an elastic, then coiled it into a bun. He made sure to keep the look imperfect and tugged a few strands out of the bun, causing some tendrils to fall out. He secured with bobby pins then moved back to the top section. Before doing anything, he backcombed the roots with the Moroccanoil Boar Bristle Teasing Brush for bigger volume and a naturally untidy texture. He then secured this section into the existing loose bun with more bobby pins.

Sascha completed Kate’s look with some shine and hold with Moroccanoil Luminous Hairspray. His finishing touch tip? Spritz some hairspray onto your fingertips and fuss over single strands to really define them.

Kate Beckinale

Moroccanoil Root Boost
Moroccanoil Boar Bristle Teasing Brush
Moroccanoil Luminous Hairspray

Credit: Getty

14.01.14 Beauty, Hair

Golden Globes Hair Trend Spotting: Deep Side Parts

Golden Globes Hair Trend Spotting Deep Side Parts

While plenty of different beauty looks were seen on the red carpet at Sunday’s Golden Globe awards, there was one major trend we spotted on the stars: deep side parts. Whether the hair was left down or pulled into a ponytail or updo, the deep side part was definitely the look to have.

Sandra Bullock’s hair was given a deep side part before being pulled into a relaxed side ponytail, and Emma Watson’s hair was sleeked into a side part before being wrapped into a messy-but-chic chignon.

A deep part was the foundation of Cate Blanchett’s retro-inspired faux-bob, and Kerry Washington’s hair was given a side part before being coiffed into shiny, loose waves.

Other stars who wore the trend include Reese Witherspoon, Jenna Dewan-Tatum, Margot Robbie, Kaley Cuoco and Sarah Paulson.

To get the look at home, use a rat tail comb to get a precise line. Then, if you want a voluminous final look, apply a soft hold mousse, like Oscar Blandi Hair Lift Mousse and for a sleek final ‘do, go for a shine serum like Alterna’s Caviar Anti-Aging Polishing Serum.

Hair Trend Spotting Deep Side Parts

Black Diamond Rattail Comb
Oscar Blandi Hair Lift Mousse
Alterna Caviar Anti-Aging Polishing Serum

Credit: Getty