09.07.13 Advertising

Rooney Mara for Calvin Klein ‘Downtown’ Fragrance

Rooney Mara Downtown Calvin Klein

Having sat front row at Calvin Klein shows and taken to the red carpet in the brands minimalist threads, I am not surprised that Rooney Mara is the face of Calvin Klein’s new fragrance, ‘Downtown’.

The ‘Downtown’ Calvin Klein fragrance balances feminine woods with soft floral notes that make it confident and modern with a unique signature and an unexpected edge. Sounds very much like Rooney herself.

Jean-Baptiste Mondino shot the print campaign; plus there is a moody film directed by David Fincher, who is known for his dark and stylish thrillers, including ‘Alien 3′, ‘Seven’, ‘The Game’ and ‘Fight Club’ to name a few.

Rooney told WWD: “It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”

Credit: Calvin Klein

02.07.13 Advertising

‘Trench Kisses’ – The Burberry Fall 2013 Ad Campaign Featuring Sienna Miller and Tom Sturridge

Sienna Miller and Tom Sturridge featuring in the Burberry Autumn_Winter 2013 Campaig_002

Burberry’s Fall 2013 ad campaign is titled ‘A British Love Story’, so Britain’s hottest couple, Sienna Miller and Tom Sturridge, are the perfect fit to front the brand’s campaign.

That, and the fact that both have been wearing Burberry exclusively on the red carpet for several months now.

Mario Testino captured the loved-up couple posing and kissing wearing pieces from the ‘Trench Kisses’ collection, with the end result being a romantic campaign with a fun and flirty feel.

The campaign also features a video with Tom Odell’s love song “Hold Me” set as the soundtrack, which the British musician played live during the Burberry Prorsum Fall 2013 show back in February.

“This was a shoot full of love and laughter. It was such a treat to work with Sienna and Tom, and to capture their magic together”, said Burberry’s Chief Creative Officer Christopher Bailey.

Sienna Miller and Tom Sturridge featuring in the Burberry Autumn_Winter 2013 Campaig_001

Credit: © Copyright Burberry/Testino

01.07.13 Advertising

Nicole Kidman for Jimmy Choo Autumn Winter 2013

Nicole Kidman for Jimmy Choo Autumn Winter 2013  (3)

Just before Cannes it was revealed that Nicole Kidman would be the face (and feet) of Jimmy Choo’s Autumn Winter 2013 campaign.

The campaign exploring themes of film noir and referencing the tension of Hitchcock’s empowered heroines, photographer Mikael Jansson portrays Kidman (wearing a cropped flame-coloured wig) as the seductive protagonist in a series of images that hint at the brand’s recurring themes of empowered glamour.

Breaking in August issues globally, the campaign is accompanied by a short film.

“Nicole has perfectly captured the mood of our AW13 collection; her character portrays the multi-faceted qualities of the Jimmy Choo woman for this season – strong, sexy with a beguiling sense of mystery.” Sandra Choi, Creative Director.

“I really enjoyed being able to play a role that was strong, sexy and in control. I got into a relationship with the photographer and Mikael is very intuitive, he knows what I am thinking and feeling and is able to translate it through the camera.” Nicole Kidman.

Credit: Mikael Jansson for Jimmy Choo

19.06.13 Advertising

Olivia Palermo For Carrera y Carrera

Olivia Palermo-Velázquez pieces

Olivia Palermo appears in the ad campaign for Carrera y Carrera for the third year in a row.

The socialite, who is the muse for the prestigious jewelry firm, wore jewels inspired by the splendour of the Spanish Empire for Carrera y Carrera’s ‘Tesoros del Imperio’ collection, so it’s no wonder she looks so regal in the campaign.

Olivia shared, “I think this collection from Carrera y Carrera is absolutely beautiful. I found out what the inspiration was a year ago, and now that I see the final product, I’m very pleased… Both the rings and the earrings this season are very wearable.”

I’m sure we will see Olivia wearing these exquisite pieces accessorizing alongside her favoured feathered clutches on a red carpet soon.

Credit: Carrera y Carrera

21.03.13 Advertising

Beyonce Knowles for H&M’s Summer 2013 Campaign

Beyonce for H&M Summer 2013

Beyoncé Knowles has been unveiled as the star of H&M’s Summer 2013 campaign.

The entertainer, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads which were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund, featuring pieces from the H&M summer collection.

The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, with the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

The swimwear and beachwear pieces which feature in the collection will be available in H&M stores and online worldwide in May.

Beyoncé said, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer”, says Donald Schneider, H&M’s Creative Director.

Credit: Inez van Lamsweerde and Vinoodh Matadin for H&M