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25.01.18 Advertising

Kendall Jenner stars in the Missoni Spring 2018 Ad Campaign

Gigantic pictorial patchworks by the American artist Rachel Hayes are suggestively framed by White Sands National Monument and transformed into poetic multicolored extensions of the Missoni collections and guiding themes of the new Summer 2018 Campaign.

Conceived by Angela Missoni and shot by star fashion photographer Harley Weir, Kendall Jenner appears sinuous and filiform; resonating mystique and glamour. The face is hidden by the extra-large, fluidly-draped brims of Missoni hats in concentric stripes, as though they were umbrellas grazing the shoulder and shielding her from the searing New Mexico sun.

Jenner is the protagonist, together with model Filip Roseen, in imagery that portrays the looks from Missoni’s Women’s, Men’s and Eyewear Collections for Summer 2018.

Visions of an ode to natural charm and beauty are sensually and boundlessly energized through color. An expression of Missoni’s language, color unfolds in iconic vertical-and-horizontal stripes as well as the heterogenous rectangles found in Rachel Hayes’ work: patchworks of soft, sensual polychromatic silk that create sumptuously fluid designs against the dazzling monocromia of the glimmering desert landscape. They become shaded, transparent backdrops superimposed upon the azure skies painted in the background while filtering rays of sunlight; fluttering flags, billowing sails distended by the wind. Trails of material and tails of color generate a spectacular continuum within the garment, transforming it into a pulsating and infinite emblem.

Front Row @ Valentino Spring 2018 Couture

Front Row @ Valentino Spring 2018 Couture

Valentino Spring 2018 Couture Red Carpet Wish List

Valentino Spring 2018 Couture Red Carpet Wish List

7 Responses to Kendall Jenner stars in the Missoni Spring 2018 Ad Campaign

  1. Wodehouse rules January 26, 2018 at 11:40 #

    And some ridiculous posing by Kendall. Aren’t those angles supposed to make the clothes look très artistique?
    Filip is ok.

  2. Wodehouse rules January 26, 2018 at 11:37 #

    FC, is that your writing? It is poetry!

  3. EmmaWoodhouse January 26, 2018 at 02:25 #

    Filip looks great. Kendall does not impress me as a model.

    • ayatlaw January 27, 2018 at 00:20 #

      +1 Agreed. Kendall is not model material no matter how many times they hire her. She doesn’t bring clothes to life, has awful poses, and looks like a reg girl (nothing unique.) There are quite a few of these “famous daughters” who need to have a seat or go to college.

  4. Lashae January 25, 2018 at 22:37 #

    I laughed out loud when I saw the first pic, Kendall just doesn’t look like a top model to me.

    The only bright spot of the campaign is model Filip Roseen

  5. meme January 25, 2018 at 21:11 #

    ugh. another brand not to buy.

  6. Mimi January 25, 2018 at 20:09 #

    Kendall used to have a high fashion look to me, but now she’s inflating her lips and she looks way too Kardashian for me to take her seriously as a model. I wish brands would stop using her.

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