Conor McGregor In David August - Floyd Mayweather Jr. v Conor McGregor World Press Tour

The press conference for the Floyd Mayweather Jr. v Conor McGregor boxing match, held at the Staples Center on Tuesday (July 11), was always going to be a spicy affair with the usual trash talking, but Conor McGregor decided to take things further.

His custom made three-piece pinstripe David August suit gives off the impression of a dapper gent, but the woven navy wool fabric has a repeat pattern of the words ‘F**K YOU’ (see the close up here) creating an optical illusion of traditional pinstripes from afar.

Paired with custom crisp white shirt, pink tie and silk polka dot navy pocket square, the Irish mixed martial artist even stopped the press conference having seen himself on the big screen to say, “How’s this suit look? It’s a cracker”.

CEO David August Heil said, “Conor has been a longtime client and friend of ours and we’re deeply honored to be a part of this epic, historic story as it unfolds. With a force in sports and fashion like Conor, it makes our job exciting to create unique looks that enhances his natural confidence and power. He’s a disrupter in everything he does and we’re intoxicated by his passion and drive.”