October 20, 2014

IDA Spring 2015

IDA_SS15_Grosvenor_Amy_Roberton_Donna_Ida_Thornton_Lauren_Smith

Last week I attended a dinner party hosted by jean queen Donna Ida Thornton to celebrate the launch of her IDA Spring 2015 California Dreaming collection.

The dinner party – which was also attended by Natalia Barbieri from Bionda Castana, Emily Johnston of Fashion Foie Gras, Ella Catliff of La Petite Anglaise, and Christy Osborne of American Girl in Chelsea, to name a few – was hosted with Astrid Bray, General Manager of Grosvenor Apartments by Jumeirah on Park Lane, with delicious cocktails served up by Hoxton Gin.

IDA launched as a high-waisted denim range in Spring 2013; however, for the Spring 2015 ‘California Dreaming’ collection IDA added new heights to their denim collection. The range of jeans will include the traditional 9 3⁄4 inch rise high-waisted jeans and a new selection of 7 inch rise low-waisted jeans and 8 1⁄2 inch mid-rise jeans from January 2015.

Guests got to select their own jeans from the collection, which will arrive in a monogrammed denim bag.

Donna (centre) is pictured in the image above with IDA’s designer Amy Roberton on the left wearing high-waisted IDA Ivy jeans and model Lauren wearing low-waisted Honor Low Rise jeans in Coachella.

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