Beyonce Knowles In Gucci – Wild Orchid Ad Campaign

Beyonce Knowles In Gucci - Wild Orchid Ad Campaign

Beyoncé Knowles introduced her first fragrance, ‘Heat’, back in 2010, followed by a collection of editions including ‘Heat Ultimate Elixir’, ‘Heat Rush’, ‘Midnight Heat’ and ‘Heat Mrs Carter Show World Tour’.

The singer’s latest fragrance, ‘Heat Wild Orchid’, due to be released this summer, has been described as ‘an enticing, mouth-watering fragrance that emits a fierce, feminine energy’.

The notes also go onto say that it’s believed to have magical aphrodisiac qualities, which give the scent its exotic signature. Enveloped by an addictive mélange of fruits, florals and woods, it creates a captivating and memorable scent.

Michael Thompson captured the singer looking very provocative for the ad campaign, wearing a Gucci Fall 2012 black chiffon keyhole gown enriched with burgundy embellishments.

You may remember that Emma Stone wore this same gown to ‘The Amazing Spider-Man’ Paris Premiere and Florence Welch wore a similar long-sleeved Gucci gown to her London concert back in 2012.


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11 Responses to Beyonce Knowles In Gucci – Wild Orchid Ad Campaign

  1. Lashae June 19, 2014 at 10:24 #

    I like it. Also, I think Emma Stone wore it first during the The Amazing Spiderman promo. I prefer it on Emma though.

  2. Alina June 19, 2014 at 10:43 #

    Works well in the ad.

    • Yeliz June 19, 2014 at 11:21 #


    • justme June 19, 2014 at 11:45 #


  3. Christine June 19, 2014 at 12:04 #

    Works really well for this ad campaign.

  4. SilentVisitor June 19, 2014 at 12:25 #

    So are we supposed to look at the exposed boobage/thigh or the fragrance?

    • sophie June 19, 2014 at 13:52 #

      I agree. Beyonce made it tacky. It was classy on Emma.

    • Miguel June 21, 2014 at 05:41 #

      I think it’s a perfume campaign and they usually are all about the sex. So it works for me this time.

  5. Magdalena June 19, 2014 at 15:52 #

    suprisingly I think it fits her better than the model

  6. Nat39 June 19, 2014 at 19:39 #

    Hot, wild, seductive – I think it’s a captivating add, I love it.

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