Beyonce Knowles In Gucci - Wild Orchid Ad Campaign

Beyoncé Knowles introduced her first fragrance, ‘Heat’, back in 2010, followed by a collection of editions including ‘Heat Ultimate Elixir’, ‘Heat Rush’, ‘Midnight Heat’ and ‘Heat Mrs Carter Show World Tour’.

The singer’s latest fragrance, ‘Heat Wild Orchid’, due to be released this summer, has been described as ‘an enticing, mouth-watering fragrance that emits a fierce, feminine energy’.

The notes also go onto say that it’s believed to have magical aphrodisiac qualities, which give the scent its exotic signature. Enveloped by an addictive mélange of fruits, florals and woods, it creates a captivating and memorable scent.

Michael Thompson captured the singer looking very provocative for the ad campaign, wearing a Gucci Fall 2012 black chiffon keyhole gown enriched with burgundy embellishments.

You may remember that Emma Stone wore this same gown to ‘The Amazing Spider-Man’ Paris Premiere and Florence Welch wore a similar long-sleeved Gucci gown to her London concert back in 2012.

Credit: Style.com