Today, Chanel debuts the third chapter in the advertising campaign for world’s number one selling fragrance: Coco Mademoiselle.

Oscar-nominated actress Keira Knightley takes up the role as Coco Mademoiselle with the same rebellious grace she’s embodied since she became the fragrance’s face in 2007.

Under the guidance of one of her favorite directors, Joe Wright, Knightley embarks on a cinematic adventure in a film inspired by the irresistibly modern scent, which explores a new chapter in the life of this sexy, mischievous and free woman.

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Credit: Courtesy of Chanel