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29.01.14 Advertising

Kate Moss for Alexander McQueen Spring 2014

19292 AMQ 18V with logo crop in layout_Mid res

Kate Moss was the first to wear a piece from Alexander McQueen’s Spring 2014 collection, so maybe that was the indicator that she would front their Spring 2014 ad campaign – surprisingly, the first time the model has ever fronted a campaign for the British brand.

Sporting bright-yellow pixie-cropped hair, the 40-year-old model, who is celebrating 25 years in the business, was captured by photographer Steven Klein for the futuristic campaign, which was inspired by the 1960 cult thriller ‘Peeping Tom’.

Wearing a selection of pieces including a gladiator-esque alligator bra and pleated gym skirt, each image featured a voodoo-doll-like mini me.

Kate also stars in a nearly-five-minutes-long video to accompany the brand’s Spring 2014 ad campaign, which tells the chilling tale of a girl being stalked by a sniper on the city streets.

Credit: Courtesy of Alexander McQueen

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7 Responses to Kate Moss for Alexander McQueen Spring 2014

  1. stef February 1, 2014 at 06:07 #

    is that luxury ? Is that fashion ? to be in all digital medias, the brand makes movies, short films, making of…some of them are art and beautiful ( cartier ) but most of them just take our time for nothing. This one is useless. She looks ugly and it place the woman as a prey which is so disturbing. Especially when you think about fashion. Fashion was to release women. Think YSL, Chanel , Elsa Schiapparelli. they were inventing a new wardrobe for a new free woman….

  2. pipsqueak January 29, 2014 at 19:04 #

    She looked like David Bowie in the 70s.

  3. serapart January 29, 2014 at 15:26 #

    love the campaign and the video, perfectly creepy <3

  4. dee January 29, 2014 at 14:09 #

    This is creepy. Don’t like anything about this.

  5. Christine January 29, 2014 at 11:43 #

    The film was a bit creepy. I like the photos. She reminds me of Tilda Swinton in these.

  6. Pedro January 29, 2014 at 11:08 #

    Kate + Steven Klein + McQueen = perfection

    • Kaz January 30, 2014 at 10:55 #

      +1 – WOW

      I haven’t watched the video though so not sure if it would creep me out.

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