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Kate Moss was the first to wear a piece from Alexander McQueen’s Spring 2014 collection, so maybe that was the indicator that she would front their Spring 2014 ad campaign – surprisingly, the first time the model has ever fronted a campaign for the British brand.

Sporting bright-yellow pixie-cropped hair, the 40-year-old model, who is celebrating 25 years in the business, was captured by photographer Steven Klein for the futuristic campaign, which was inspired by the 1960 cult thriller ‘Peeping Tom’.

Wearing a selection of pieces including a gladiator-esque alligator bra and pleated gym skirt, each image featured a voodoo-doll-like mini me.

Kate also stars in a nearly-five-minutes-long video to accompany the brand’s Spring 2014 ad campaign, which tells the chilling tale of a girl being stalked by a sniper on the city streets.

Credit: Courtesy of Alexander McQueen