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Back in September, Belstaff announced David Beckham as the face of the brand’s 2014 global advertising campaign.

The first picture was released this week and, as you would expect, David looks hotter than ever.

Photographed by Peter Lindbergh, the campaign was shot on location in Buckinghamshire, England and sees David leading his band of brothers travelling across the English countryside.

This might just be the first campaign starring David Beckham in which he is fully clothed; usually he is in his underwear. Not that I’m complaining.

Credit: Belstaff