Lily Collins for Lancôme

Maybe it was her hypnotic eyebrows (which have their own Twitter page), her flawless skin, her love of bold lip colours, or a combination of the three which enticed Lancôme to snap up Lily Collins as a new rose (an English rose) to represent their brand amongst their already blossoming English actress hall of fame, which already includes Emma Watson and Kate Winslet.

The 24-year-old actress and daughter of 80s pop icon Phil Collins will be kicking off her brand ambassadorship in January with their spring makeup collection ‘Ballerine’.

“With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme,” stated Françoise Lehmann, general manager of Lancôme International.

Credit: Courtesy of Lancôme