Longchamp Flagship Store Opening 14 Sept

Longchamp celebrated the opening of its London flagship store on Regent Street on Saturday evening, inviting a host of celebrity guests.

I was lucky enough to be invited and mingled with a host of celebrity guests across the three floors while being thoroughly entertained by Alexa Chung and Pixie Geldof, who were spinning the decks (see my pictures below).

Zoe Saldana: The beautiful actress, who is currently in London filming her next blockbuster ‘Guardian of the Galaxy’, looked effortless wearing a draped-front ivory silk blouse and shorts from Longchamp’s Spring 2014 collection, which she styled with a ‘Roseau Box’ clutch and taupe Louboutins. She was such a delight, happily posing for a picture for us.

Kate Moss: The model, who has a very strong connection with Longchamp having designed bags for the brand, was the one person who everyone wanted to see close up. She didn’t disappoint, wearing a sexy black keyhole romper with a unique whiplash leather belt, which she accessorized with a blue Kate Moss for Longchamp clutch for a pop of colour.

Alexa Chung: The DJ was in great spirits on the night, opting for a black vinyl Jonathan Saunders ‘Jemima’ bustier dress from the Fall 2013 collection to showcase her darker and sexier side, which she styled with a cute pair of houndstooth ankle-strap pumps. The ivory cardi was just for the red carpet.

Longchamp Flagship Store Opening 14 Sept 2

Ashley Madekwe: I was very excited to finally meet the lovely actress who, like me, was working the crop-top trend at the event, wearing a black Paper London top with a caramel leather Temperley London skirt styled with her can’t-live-without Saint Laurent sandals and a cognac Longchamp ’3D’ clutch.

Coco Rocha: The current face of Longchamp wore a brightly coloured coral cap-sleeved Longchamp Spring 2014 dress with the brand’s ‘Roseau Box’ shoes and ‘Roseau Box’ clutch in metallic gold.

Zoe Kravitz: The actress worked a typically uber-cool look, with a white Alexander Wang for Balenciaga top breaking up the black and a Longchamp ‘More is More’ messenger bag slung over her shoulder.

Longchamp Flagship Store Opening 14 Sept 4

Lily Cole: The model/actress wore a black top with Alexander McQueen leggings from the designer’s ‘Plato Atlantis’ Spring 2010 collection.

Pixie Geldof: The socialite wore a Antipodium Feline tapestry intersection coat worn over a dark blue top and blue jeans which she accessorized with a blue fold-over clutch and pink shoes.

Leigh Lezark: Following her attendance at the House of Holland Spring 2014 show earlier in the evening, the DJ wore a House of Holland Fall 2013 caramel sweater and purple wool skirt featuring colourful quirky embellishments.

Lonchamp pictures