David Beckham attended the opening of the new London flagship store of British luxury clothing brand Belstaff House this evening.
Bond Street was transformed into a biker meet for the night, with motorcyclists and stunt bikers, but the star of the night was undoubtedly David, who was unveiled as the new face of Belstaff, lighting up the cold wet London evening with his surprise attendance.
David will front Belstaff’s Spring/Summer 2014 global advertising campaign, which will be photographed by Peter Lindberg and inspired by the late great Belstaff aficionado Steve McQueen.
The former soccer star of course wore a Belstaff leather jacket, which the British brand is famous for.
David has been a long time fan of Belstaff’s outerwear, so it comes as no surprise to me that the brand made him an official ambassador.