Back in May Gisele Bundchen Instagrammed a picture of herself on a shoot in London; it turns out that the shot was the Fall 2013 ad campaign for H&M.
This is not the first time the Brazilian beauty, who is currently the highest-paid model in the world, has fronted a campaign for the brand; she was also the Spring 2011 campaign model.
Lachlan Bailey captured the exotic beauty wearing turtleneck knit sweaters, long royal-blue utilitarian pea coats with big gold buttons, beige skinny jeans, cosy sweaters, military hats, army-green skinny jeans with abstract stitching, blazers worn with blouses, a shearling vest, and an olive-green silk blouse.
The model is not only the face of the campaign, but she is also the voice. She will also be singing in the campaign, which includes TV and online commercials alongside print and billboard advertising and will debut on September 12.
Gisele’s version of “All Day And All Of The Night”, originally by The Kinks, will be available for free download from hm.com, and will also be on iTunes, raising money for UNICEF. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children.
“I am so excited to be the face of H&M this autumn. I love the street-style look, and that we can raise funds for a good cause. I hope everyone downloads my song!” says Gisele.
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Posted by Catherine Kallon on September 3rd, 2013 In: