Jennifer Lopez In Elie Saab - Viva Movil Flagship Store Opening

Jennifer Lopez was on hand to cut the ribbon at the Viva Movil flagship store opening on Friday in Brooklyn, New York.

Viva Movil is a joint venture between Lopez and Verizon Wireless in an attempt to give Latino consumers a more tailored mobile phone shopping experience.

“Thank you everyone for being a part of this special @viva_movil Fiesta!!! What a great day!!!!! #VivaFlatbush,” Lopez tweeted.

Known more for her love of daring gowns and catsuits, the 44-year-old singer/actress opted for a fresh, summery Elie Saab Pre-Fall 2013 short-sleeve flared dress featuring a delicate lace bodice which she styled with her favourite Tom Ford pumps in white featuring a signature padlock accent and a lot of bling.

Wavy tresses and a glossy pink lip colour provided the finishing touches to this refreshing look.

Credit: Getty