10.07.13 Advertising

Rita Ora for Material Girl Fall 2013 Ad Campaign

Rita Ora for Material Girl Fall 2013

Madonna and daughter Lola unveiled their Material Girl Fall 2013 ad campaign featuring Rita Ora.

For the back-to-school season, Rita takes to the streets of London, starring in her debut fashion campaign, ‘Material Girl Hits London.’

Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus.

The collection will be available exclusively at Macy’s and macys.com in the United States.

I don’t know about you, but I feel like this campaign should’ve gone to someone much younger.

I love the spirit and energy of the campaign, but not the casting.

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8 Responses to Rita Ora for Material Girl Fall 2013 Ad Campaign

  1. kane July 10, 2013 at 15:45 #

    Sigh… as much as I warmed to her recent looks, this is the Rita Ora I didn’t miss. Yeah, you might be onto something there, maybe it feels off because she’s too old for this.

  2. julyol1972 July 10, 2013 at 19:15 #

    Why is the universe working so hard to Rita Ora happen? I don’t get it!

    • julyol1972 July 10, 2013 at 19:15 #

      *to make*

  3. Christine July 10, 2013 at 21:13 #

    I feel that is cater to tweens/teens.

    Pretty campaign though

  4. Ghost July 10, 2013 at 21:30 #

    Well.. Rita Ora has 22… And when Kelly Osbourne was the material Girl.. she had 27.

  5. KatieKate July 11, 2013 at 02:06 #

    Material Girl “isn’t following trends”….LOL!!!!! (A quote from the video)

  6. Markness July 11, 2013 at 03:38 #

    I somehow get you, FC. I wish it was still Georgia May with this campaign. She showed her “Moves Like Jagger” on Miu Miu though. LOL. I wish Rita was like in a party a la “How We Do?”

    I am now wishing for Chloe Moretz to be the face of Material Girl. :D

    • Catherine Kallon July 11, 2013 at 08:18 #

      Chloe would’ve been perfect and Georgia was a much better campaign girl.

      I just don’t buy what Rita is selling

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