Rita Ora for Material Girl Fall 2013

Madonna and daughter Lola unveiled their Material Girl Fall 2013 ad campaign featuring Rita Ora.

For the back-to-school season, Rita takes to the streets of London, starring in her debut fashion campaign, ‘Material Girl Hits London.’

Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus.

The collection will be available exclusively at Macy’s and macys.com in the United States.

I don’t know about you, but I feel like this campaign should’ve gone to someone much younger.

I love the spirit and energy of the campaign, but not the casting.