Having sat front row at Calvin Klein shows and taken to the red carpet in the brands minimalist threads, I am not surprised that Rooney Mara is the face of Calvin Klein’s new fragrance, ‘Downtown’.
The ‘Downtown’ Calvin Klein fragrance balances feminine woods with soft floral notes that make it confident and modern with a unique signature and an unexpected edge. Sounds very much like Rooney herself.
Jean-Baptiste Mondino shot the print campaign; plus there is a moody film directed by David Fincher, who is known for his dark and stylish thrillers, including ‘Alien 3’, ‘Seven’, ‘The Game’ and ‘Fight Club’ to name a few.
Rooney told WWD: “It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”
Credit: Calvin Klein