Rita Ora In Roksanda Ilincic - British Designers' Collective

Rita Ora shockingly took her look from loud and daring to positively demure when she hosted the ‘Future Vintage’ launch for the annual British Designers’ Collective boutique at Bicester Village in England yesterday.

The British songstress covered up in a structured, fire-engine-red Roksanda Ilincic Pre-Fall 2012 ‘Izumi’ dress with contrasting navy-blue cuffs that reminded me of wrist ‘peplums.’

However, the sophisticated silhouette was slightly compromised by her styling.

The playful, white-and-yellow Nicholas Kirkwood sandals seemed out of place, while a big, bold pair of canary-yellow gemstone earrings almost commanded more attention than the dress.

Rita thankfully wasn’t wearing a wig, but her root-showing strands that were teased into a mussed-up semi-pompadour didn’t exactly match the polish of the dress.

You may remember that Princess Beatrice and Marisa Tomei trotted out the ivory and blue version of this design within days of each other last summer.

Judging by who has worn it, the dress obviously has wide-ranging appeal.

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You can buy Rita’s Roksanda Ilincic dress in a jade-and-navy which is on sale from Matches Fashion Global and Matches Fashion UK.

Credit: Style.com & Getty