Marni Fragrance LaunchA trendy list turned out to support the first Marni fragrance at an exclusive party on Tuesday, presented by Consuelo Castiglioni, at Marni Edition in New York City. British TV presenter and model Alexa Chung even had a DJ set in store for all those Marni mavens, who dressed for the occasion with bold and brave exits from the designer that ranged in style from cool-girl (and cool-boy) to sassy schoolgirl.

Alexa Chung: Along with her party playlist, Alexa delivered a prepster, winter-casual look with her top-to-toe Marni ensemble. She wore a toggle coat over a green printed shirt and high-waisted skinny jeans along with a blocky pair of metallic, Pilgrim-like loafers. It shouldn’t all work, but somehow she rocks it in her own way.

Christina Ricci: The actress didn’t get the casual memo like Alexa, instead donning a flirty Marni outfit with her girly green skirt and embellished blouse. She paired it with a beige zipper bag and plain black sandals that looked, well, a bit cold.

Leigh Lezark and Geordon Nicol: The two DJs from The Misshapes hit some interesting fashion chords. Sporting a new blonde do, Leigh’s candy-apple-red Chanel Spring 2013 overcoat and white shirt dress got an extra shot of quirk with those knee socks and red flats. Geordon played her cool companion, mixing things up with his blue and green micro-prints, matched with a black beanie and patent black shoes.

Were any of these looks ‘scent’-sational for you?

Credit: Courtesy of Billy Farrell Agency/Neil Ramus