06.02.13 Advertising, Menswear

David Beckham’s H&M Bodywear TV Ad

H&M invited me to view their new ad to launch the David Beckham Bodywear collection, which was directed by Guy Ritchie at the Soho Hotel in London yesterday.

It was quite a fancy affair, with champagne, canapés and popcorn.

After the first viewing of the ad, the PR asked us if we wanted to watch the ad again; we all said yes for, erm, research purposes of course.

The ad shows David waving goodbye to his three sons (actors) in his dressing gown, which becomes caught in the door of the Range Rover.

He chases the Range Rover, jumping over hedges, which leaves him shirt-less, running through gardens, tennis courts and swimming through a pool which leaves him soaking wet.

Just when you think he is going to catch up with the car, it speeds off again and the ad ends with a coach full of tourists snapping the topless Becks before he continues to chase the car in his slippers.

The ad will air for the first time tonight in the UK on Channel 4 at 9.50pm.

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19 Responses to David Beckham’s H&M Bodywear TV Ad

  1. Kitty vale February 7, 2013 at 13:35 #

    BUOTW best undressed of the week!

  2. Jeremy February 7, 2013 at 07:49 #

    Dear. God. (yes, i’m referring to you, Mr Beckham). So. Hot.

  3. Markness February 7, 2013 at 06:25 #

    I was quite over my David Beckham phase but this ad just brought it back to a whole new level! This ad is sooo hottt! Love the butt shots!

    And I must say FC, I commend your dedication to your craft! Obviously you need to watch that ad over and over again and pause in some frames to do a thorough and complete post (qualities of a great researcher! haha!)

    • Catherine Kallon February 7, 2013 at 11:06 #

      yes, and I have watched it several times since … all in the name of research of course 🙂

      God bless Victoria.

  4. TeaAtTwo February 7, 2013 at 05:34 #

    Can he go up for BDMOTW? 😉

    • Memeea February 8, 2013 at 08:03 #

      Maybe for best undressed 😀

  5. nguyen tran gia linh February 7, 2013 at 04:21 #

    I love HIM

  6. MissMarlboroLites February 6, 2013 at 22:05 #

    Thank you FC!

  7. ash February 6, 2013 at 21:42 #

    This reminds me of the biggest reason why I’m so jealous of Victoria.

  8. Nadine February 6, 2013 at 21:38 #

    You’re a good sport, Fashion Critic!

  9. Ayishaa February 6, 2013 at 20:56 #

    David, His royal hotness…….enough said

  10. Christine February 6, 2013 at 20:30 #

    SO hot.

  11. Rebecca Z February 6, 2013 at 20:14 #

    Who says he isn’t in his prime? So glad you were able to research the video a second time, FC! As Leti says, God is good!

  12. Laveena February 6, 2013 at 18:57 #

    Adore! You were right, can’t watch the ad just once. 🙂

  13. Iris February 6, 2013 at 18:20 #

    the husband only said, ‘he couldn’t run this fast even in his prime’.

  14. AK February 6, 2013 at 18:13 #

    So many butt close ups.
    (Thank you)

  15. Leti February 6, 2013 at 18:02 #

    David Beckham underwear commercials are a gift from God. LOL.

    • Elise February 6, 2013 at 19:23 #

      Amen 🙂

      This is one of the reasons I like to live in Stockholm, the amount of H&M stores is so large that we’ll see Beckham’s body everywhere LOL I’ll delight the eye on Friday 🙂

    • bas February 6, 2013 at 21:47 #

      indeed. LOL

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