One of the hottest tickets during London’s Fall 2013 Fashion Week is the River Island Fashion Show.
Why? Because Rihanna will be finally unveiling her collaboration with the high-street retailer and co-designer Adam Selman.
In the behind-the-scenes video, Rihanna teases us with sketches and model fittings and she explains her inspiration was the personal style of normal London teenagers and her goal was to design for sassy young women who want to stay one step ahead of the usual high-street trends.
On the River Island collaboration: “I’ve been wanting to design my own fashion line for a very long time. This has been something I’ve wanted to do ever since I started loving fashion.”
On her style: “My style is inspired by my mood, the collection will have a range of moods, different attitudes because I’m assuming my fans will be the same way.”