Kelly Brook was at the Westfield Stratford shopping centre yesterday evening to launch Magnum ice cream’s first pop-up store.

The TV presenter/model looked divine wearing an Alexander McQueen flared felt-wool dress.

Yes, it is totally ironic that Kelly is promoting ice cream wearing a bordeaux and eggplant trimmed Pre-Fall 2012 dress. But that’s the British summer for you.

Even if it was a glorious sunny summer’s evening, this colour combo is working wonders for Kelly’s complexion, especially since she’s darkened her hair colour.

I usually find Kelly’s style unappealing, but I have to say this is one of her best looks so far this year.

The styling which includes an Alexander McQueen leather waist belt and YSL ‘Tribute’ sandals totally help sell this look to me.

You can buy Kelly’s dress in the reverse colour way, as presented in the lookbook, from Net-A-Porter International.
Kelly’s Alexander McQueen leather waist belt is available from Net-A-Porter.com.
Her YSL ‘Tribute’s sandals are available from Net-A-Porter.com, Luisa via Roma and Neiman Marcus.

Credit: Style.com & Getty