After weeks of speculation, H&M have confirmed Lana Del Rey as the face of their upcoming autumn campaign, in addition to their holiday ads.
In this sneak peek at the campaign, which debuts in September, we see the singer wearing a pale pink angora sweater and nude jeans with her now trademark bouffant and cat-eyes.
H&M’s PR manager Chloe Bowers released the following statement:
“We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette.”
Aside from these sultry photos, Del Rey has also recorded the song ‘Blue Velvet’ for the collection’s commercial.
H&M adds, “The mood is very LA noir.”
Credit: H&M
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I think she’s a good fit for this campaign. Can’t wait to see more.
Love the earrings!
I like this.
I really dislike this hair she’s been doing…
So do I! The rest of the images are lovely though
I agree, I have never been a fan of that hairstyle. However, it does work with this campaign.
I like the ads so far.
I love those ads and I’m happy that she is the face of the campaign. I’m really looking forward to see more.
She looks good in these shots. Even the goofy hair works for a stylized presentation like this, just not so well in real life (as we discovered in the 60′s!)
i like the ads but..i hate her nails!!
I really wish that someone in fashion would look up the word “iconic” because this girl isn’t.
The term “fashion icon” has lost all meaning.
On Britain’s Next Top Model they refer to Whitney Port as as fashion icon….I mean..really?
Amen, sister
LMAO. Whitney Port???!
I love the looks of this girl!! She has that Versace sexyness!!
I can see that the good friend Photoshop was once again used. I wonder whether I will one day see a non-photoshopped cover……….well I can continue dreaming after all it is free
As an employee at H&M, I could not be happier. Hopefully we’ll get some Lana on our radio waves.
They say “what goes around, comes around” and here comes Priscilla Presley. Didn’t care for the hair and makeup then and still don’t.
I dislike the look and this girl. Bouffant hair, long nails, pouty lips and fake eyelashes … all point to a drag queen, though H&M may have intended to create a 70s look. I don’t know about style icon, but she’s a gay icon, for sure. She’s so overrated, musically or style-wise. Those are the popular ones, I guess.
her hair is starting to bore me. but she’s gorgeous here