14.06.12

From the Runway, to the BillBoard Ad, to Net-A-Porter, to the Streets of LA – The Journey of Ashley Greene’s DKNY Pink Dress

Back in September of last year a hot-pink tiered dress took to the runway for the DKNY Spring 2012 presentation during New York Fashion Week.

A month later ‘Twilight’ actress Ashley Greene was announced as the beautiful face of the brand for their Spring 2012 campaign.

Ashley Greene’s DKNY Spring 2012 ad campaign was launched in Janaury featuring the hot pink dress which hit the runway months earlier.

Online boutiques such as Net-A-Porter snapped up the vibrant ‘summer in the city’ standout dress, which is currently close to being sold out.

Cut to yesterday afternoon and we see Ashley Greene walking her dog after lunching at Toast in LA, wearing the same dress whilst carrying a studded tan Mulberry Bayswater bag and cream espadrilles.

Albeit with less makeup and less pout than the ad, but still looking beautiful.

You can buy Ashley’s DKNY dress from Net-A-Porter.com.

Credit: Splash

Bérénice Marlohe In Sass & Bide - '5 to 7' Tribeca Film Festival Premiere

Bérénice Marlohe In Sass & Bide – ’5 to 7′ Tribeca Film Festival Premiere

Ashley Greene In Donna Karan - 2012 Young Hollywood Awards

Ashley Greene In Donna Karan – 2012 Young Hollywood Awards

9 Responses to From the Runway, to the BillBoard Ad, to Net-A-Porter, to the Streets of LA – The Journey of Ashley Greene’s DKNY Pink Dress

  1. Alina June 14, 2012 at 15:13 #

    I just love the model’s hair!

  2. Grace June 14, 2012 at 15:18 #

    She looks great, but I can’t help but notice how in the ad she looks 20 lbs thinner. Why must we take an already thin girl and photoshop her to death? It’s her arms, too. That doesn’t even effect how the dress looks. (Rant over).

  3. goldfish June 14, 2012 at 15:18 #

    wow- that’s a whole lot of photoshop…

  4. Jen June 14, 2012 at 15:28 #

    It’s not all photoshop. She did, in fact, lose a ton of weight for the campaign. You can check out the behind the scenes videos on youtube and she looks pretty much the same weight she does in those ads. I’m glad she’s gaining it back though.

    • Yeliz June 14, 2012 at 18:40 #

      I’m glad she’s gaining her weight back too, she was way too thin.

      I love this dress, I really want to own it!

    • goldfish June 14, 2012 at 20:36 #

      yes she is thin, but her shoulders are much more narrow if you compare the campaign with the out and about picture. plus her arms look like they belong to a child whilst her arms irl are toned with muscles

  5. Jess2 June 14, 2012 at 15:33 #

    Oh how I wish this dress was in my closet!!

  6. Jones19 June 14, 2012 at 16:24 #

    This post is brilliant! Love the “evolution” of the dress :D

  7. EmmaWoodhouse June 20, 2012 at 14:25 #

    The dress looks good in motion but i don’t like the top of it. It’s a good color on her.

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