Melissa George was recently at Cannes Film Festival where she hit the red carpet looking dowdy in Calvin Klein.

I guess she was saving this Armani Prive Fall 2011 to dazzle the crowds at the Arqiva BAFTA Television Awards 2012 which took place at the Royal Festival Hall in London yesterday evening.

Surely the Couture gown would’ve been best served at Cannes, but I digress.

The strapless look features a lot of velvet, making this look a tad heavy for a rare hot evening in the capital.

I love the floral embroidery and the pleated details, but this is a case of right dress, wrong occasion, wrong season.

Sorry to say it, but this feels like a waste of an Armani Privé gown. It deserved more.

Credit: Style.com & Getty