The Vero Moda Spring 2012 ad campaign featuring Alexa Chung is the presenters second for the brand following the Fall 2011 campaign.

The Spring shoot took place in Williamsburg, New York, which give the mood of the campaign that cool, hipster vibe which Alexa is known for.

Alexa is the perfect ambassador for the chic and cheap fashion label, as she embodies the laid-back, easy-to-wear glamour that their clothing represent.

A few of the pieces from Alexa’s shop are available to purchase from

Shop the Shoot

Above Vero Moda layered lace dress

Vero Moda heart print dress
Vero Moda knitted cardigan

Vero Moda spot mesh skirt

See the rest of the Vero Moda collection at

Credit: Vero Moda