The Vero Moda Spring 2012 ad campaign featuring Alexa Chung is the presenters second for the brand following the Fall 2011 campaign.
The Spring shoot took place in Williamsburg, New York, which give the mood of the campaign that cool, hipster vibe which Alexa is known for.
Alexa is the perfect ambassador for the chic and cheap fashion label, as she embodies the laid-back, easy-to-wear glamour that their clothing represent.
A few of the pieces from Alexa’s shop are available to purchase from ASOS.com
Vero Moda knitted cardigan
Credit: Vero Moda