Lauren Conrad presented her new book ‘The Fame Game’ by signing copies for fans at Barnes & Noble in Union Square in New York City on Tuesday.

The author and designer looked pretty wearing a Lela Rose dress.

Her pretty, feminine, very Lauren-like embroidered floral sleeveless dress with a wide bateau neckline was teamed with nude Casadei pumps and an Anita Ko rose gold spiked bracelet.

Lauren’s super cute look was styled with a loose updo and a pretty pink lip colour.

I love the dress, what’s not to love, but the shoes are verging on ‘Daffodile’ territory. They are just plain ugly.

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