The verdict is in: you hate the pajama trend judging by your reaction to Rihanna’s Emilio Pucci look on the red carpet at the ‘Battleship’ Japan premiere yesterday.

Well I’m sorry to disappoint, but the trend, which has replaced the traditional suit, appears to be hotting up, because celebs and fashionistas alike are loving the easy just-got-out-of-bed look which pays homage to Hugh Hefner’s favourite attire.

Rihanna follows a long line of PJ-loving ladies including Elisa Sednaoui, Salma Hayek, Ulyana Sergeenko, Sofia Coppola, Viviana Volpicella, Marina Larroudé and Caroline Sieber who have all been working traditional sleepwear into luxurious daytime attire.

The look is so hot Sofia and Caroline have worn the same Louis Vuitton Resort 2012 set.

Of this crew of lovelies I think Elisa worked her look best. The sequined blazer and the tighter fit makes the look less obvious, but I have to say I love them all (sans Salma – sorry Salma).

I think the key to pulling off this trend and not appearing like you’re out sleepwalking whilst at a dinner, a red-carpet event or the streets of New York or London, is to wear the PJs with heels.

As chic as Sofia looks, I think the slippers are a step too far for you non-believers.

Wanna jump on the PJ trend? Here are three looks to try.

ASOS Paisley pajamas from ASOS.com
By Malene Birger Hazima printed silk-crepe wide-leg pants from Net-A-Porter.com and
Elizabeth & James floral print set from my-wardrobe.com

Credit: All The Pretty Birds, Street Pepper, FameFlynet & Getty