Since I was first introduced to MiH Jeans by Emily of Fashion Foie Gras, I haven’t looked back.

Having two pairs, my favourite are the MiH Marrakesh ‘Kick Flare’ Jeans which I wear pretty much everywhere. They are comfortable, they make my legs look even longer than they already are, the medium wash means they work with just about everything and the fact that they are a British brand with a strong, authentic denim heritage helps deepen the love too.

It appears that I’m not alone in my obsession. Everyone from Anne Hathaway, Gwyneth Paltrow, Rosie Huntington-Whiteley, Sarah Jessica Parker, Katie Holmes, Jessica Alba, January Jones, Ali Larter and most recently Jennifer Lawrence have all fallen in love with MiH jeans.

At the press day in London this week, Founder and Creative Director Chloe Lonsdale shared that she was very excited to see girl-of-the-moment Jennifer Lawrence wearing her jeans, as she has the perfect figure to showcase jeans with her gorgeous curves.

For Fall 2012 we can look forward to more styles of jeans, in a variety of washes, cuts and colours ranging from coffee to forest green.

MiH is built on denim, but they also have a strong ready-to-wear collection featuring stripe tees, denim shirts, printed blouses, sweaters, blazers, Mongolian fur gilets, ponchos, leather jackets with denim sleeves with the hero piece being the silver biker jacket.

MiH jeans are available to purchase from Net-A-Porter.com, my-wardrobe.com, Matches Fashion, Shopbop.com, farfetch.com and their own ecommerce store mih-jeans.com

Check out the Fall 2012 collection below.

Credit: MiH Fall 2012 Look Book, AKM-GSI & FameFlynet