Jessica Stam In Chloé – Joe Fresh Flagship Store Opening

My first reaction to this dark-haired beauty was, “Who is this?”

On closer inspection I realised that it is Jessica Stam.

The model who temporarily dyed her blonde hair black for a recent photoshoot attended the Joe Fresh Flagship Store opening in New York City yesterday evening.

Dressed in spring colours, the model wore a Chloe Spring 2012 striped, pleated dress.

She opted to wear the dress with a cream cropped wool jacket, the runway belt and matching ankle-strap pumps.

It would’ve been tempting for Jessica to opt for an edgy or gothic look with this darker hair colour, but I’m glad she kept her look ultra girlie.

Credit: & Getty

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19 Responses to Jessica Stam In Chloé – Joe Fresh Flagship Store Opening

  1. Olive April 1, 2012 at 14:04 #

    Love everything except the shoes

  2. Jess2 April 1, 2012 at 08:16 #

    Adore this look head to toe!! I think the different position of the belt makes all the difference, love it!

  3. Sharon March 31, 2012 at 02:06 #

    I absolutely love that this dress can provide such differing looks. It’s perfect!

  4. Aline March 30, 2012 at 22:28 #

    Oh my. I adore everything about this look *____*

  5. Mahima March 30, 2012 at 21:44 #

    Whoa. Weird to think that Joe Fresh is a clothing line sold in grocery stores. Good for them though.

  6. Jeremy March 30, 2012 at 18:37 #

    Holy Crap I really thought this was Sophie Ellis Bextor.

  7. Zineb March 30, 2012 at 18:00 #

    BDOTW contender ! we don’t get to see much of the models, Loove Hilary Rhoda !

  8. Melrose March 30, 2012 at 17:36 #

    A++++++++ outfit, omg

  9. Ramsay March 30, 2012 at 17:32 #

    I like it more on the runway with the belt down – that’s the whole concept behind the dress – it’s a slouchy, loose dress – I prefer her as a blond – that bag on the runway looks interesting

  10. Vicky March 30, 2012 at 17:10 #

    I love this! She looks great! Good choice on moving the belt up!

  11. Christine March 30, 2012 at 17:03 #

    I love this!

  12. bm March 30, 2012 at 16:53 #

    Where is she now? I kinda miss her.
    Btw, pretty much improvement from the runway because of the jacket, but i wished she brought the clutch.

  13. Rebecca Z March 30, 2012 at 14:16 #

    Yes, moving the belt up is a definite improvement. Gives this voluminous dress some shape. Looks cute.

  14. AW March 30, 2012 at 14:14 #

    I like this dress a lot but I think the styling in both pictures is rather unflattering and unsexy. A sandal and a more defined waist line is what I would change.

  15. From Russia With Love March 30, 2012 at 13:46 #

    I didn’t like this Chloe collection cause I got used to Hanna McGibbon’s different aesthetics. Her Chloe was more Michael Kors of Paris. And since Clare Wreight Keller stepped in she brought back girlie factor so I lost my interest in this brand. But now I see how styling can give some shape to this collection and I adore it. BDOTW

  16. CreoleLady March 30, 2012 at 13:37 #

    Swoon. Glad she raised the belt closer to the natural waistline. After some of the day looks this week, Jessica Stam is truly a sight for sore eyes.

  17. Alina March 30, 2012 at 13:20 #

    BDOTW contender for me.

    • EmmaWoodhouse March 30, 2012 at 14:01 #

      +1 This is a very good look–on the runway I thought it was drab but here it is fabulous! Her styling has really made it a winner.

    • CTgirl March 30, 2012 at 14:12 #


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