My first reaction to this dark-haired beauty was, “Who is this?”

On closer inspection I realised that it is Jessica Stam.

The model who temporarily dyed her blonde hair black for a recent photoshoot attended the Joe Fresh Flagship Store opening in New York City yesterday evening.

Dressed in spring colours, the model wore a Chloe Spring 2012 striped, pleated dress.

She opted to wear the dress with a cream cropped wool jacket, the runway belt and matching ankle-strap pumps.

It would’ve been tempting for Jessica to opt for an edgy or gothic look with this darker hair colour, but I’m glad she kept her look ultra girlie.

Credit: Style.com & Getty