Following the launch party for my-wardrobe.com in Dubai, they set up a shopping event.
Editors from local magazines and potential clients were invited to a suite at the Ritz Carlton hotel to shop the pieces available on my-wardrobe.com.
The unique thing about this shopping event, for an online store, was that virtual shelves became reality.
Excited ladies shopped the many labels on display like Diane von Furstenberg, Carven, Burberry Brit, Vanessa Bruno, MICHAEL Michael Kors, D&G, L’Agence, Current/Elliott, Iosselliani and Issa, which were artfully displayed around the suite with the clothes and shoes in one room, and the bags and jewellery in another.
As Dubai is very much a multi-cultural city, it was interesting to see the foreign editors gasp in surprise when they were told how much their purchase was in pounds or dollars.
Those three-pieces they wanted suddenly became five.
With this much excitement around affordable, accessible, wearable pieces for the fashion-saavy shopper, I don’t think my-wardrobe.com will have any problems being a huge success in the Middle East.
Emily and I couldn’t leave Dubai without riding a camel.
Dubai is such an amazing place. The friendliest place on earth. I will definitely be going back for vacation.
Thanks to the Sarah and Lauren from my-wardrobe.com for inviting us to Dubai for their launch.
MORE FROM RED CARPET FASHION AWARDS:
Posted by Catherine Kallon on March 19th, 2012 In: Blog











Beyonce Knowles’ Kurt Geiger ‘Dash’ Rucksack And Karen Walker ‘Blue Moon’ Sunglasses
Lea Michele’s Valentino Lace Dress
Best Dressed Of The Week – Jing Tian In Georges Hobeika Couture & Zac...
Rosie Huntington-Whiteley’s The Row ‘Corby’ Sweater
Rosie Huntington-Whiteley In Emilio Pucci – ‘Hummingbird’ London Premiere
Zhang Yuqi In Elie Saab – Longines Charity Dinner

















You look like you had a blast…
Oh you lucky girl ! Jealousy level is sky high now.
LOVE the camel shot. Back when ANTM was my guilty pleasure, I remember a challenge which required posing on a camel (I wish I could remember what season that was). Anyway, it was hilarious; camels are real characters, lol. FC, you and Emily seemed to have handled things with far more poise — the two of you look great! Thanks for sharing….
Cycle 16 of Antm
and the clutches…
Looks like you’re having an awesome time, FC!!!!!!!!!!!!!!!!
Plus I LOVE those shoes
it was awesome…totally beyond what I was expecting.
I can’t wait to return
LOL…we didn’t look so chic trying to get on the camel
Congrats on the new website
It looks like you had so much fun in Dubai ! and you have amazing legs/skin !! *sigh
oops just read the post below and realize its not your website :/
but erm, i believe you totally could venture into that
Hi FC. I live in the UAE, I wish I knew earlier so could I join you. How long will the shopping event last?I hope it will be on for long…thanx
you can shop the pieces from the event online.
Oh it sounds like you had a wonderful time! Totally deserved, of course!
I literally have no idea how you could sit on a camel, I can’t go too close to a pony without being scared.
Also, how gorgeous are the Anya Hindmarch (are they Hindmarch?) glittery clutches? Glitter and sparkle is not just for Christmas!
ha…it wasn’t easy.
I was hanging on for my life…it was a long way down
Great gams girl!
merci x
u look amazing
so fresh. but is this a private beach? Dubai is still a muslin city…. dont suppose to cover up? sorry just curious
We were in Dubai. I believe those rules apply in Saudi
Lovely! You both look great!
You are living the life! Must be nice.
only two fashion bloggers would wear dresses to ride on camels.. ROFL.. looks like a lot of fun
What an amazing way to relax after a month full of fashion weeks. Looks like you had a great time FC. Hope you can go back for vacation just like I hopefully can go there one day too.
absolutely. It was a great time, but I was able to relax too.
How did you manage to look glamorous on top of a camel?? LOL I love it! I hope you got to do some dune bashing while you were there
lol…I was trying to hide my fear
camel ride down JBR beach!! great pic!
it was a great event… you should come back soon!
xx
Looks like you had an amazing time..I have suggested this website to my friend who is a RJ with Suno 1024 Fm in DXB.
I did. Thank ypu.
And thanks for sharing my site with your friend
Your legs look awesome FC…..
How kind…thank you x