04.01.12 Menswear

David Beckham Bodywear for H&M

Pictures from David Beckham’s debut Bodywear collection for H&M has finally been released.

This first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M.

Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns.

The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from 2nd February 2012 in 1,800 H&M stores worldwide as well as on-line.

When I first uploaded the campaign picture on Twitter yesterday someone said, “Not totally sure about the hairdo”.

Who’s looking at the hairdo? lol

Credit: H&M

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  • Th

    didn’t notice the hairdo either..

  • TeaAtTwo

    He and Jaime RedKnapp are two footballers who make me swoon.

  • Nat39

    How does one sign up for the “eighteen months of research and development”…

    • Fashion Critic

      I’ll be signing up with you 🙂

  • Binkie

    So hot!… Thats my new screensaver

  • Rebecca Z


  • Colleen

    Is he beautiful. I honestly didn’t know where to look first. And his hair? Last thing I was looking at. 😉 This man could sell me just about anything. Victoria is a very lucky woman.

  • Linda

    Donald Draper hair going on…sexy. Yes, his business looks quite large, as Seth pointed out. And I certainly didn’t notice the hair upon my first glance.

  • Seth

    Ok at the risk of being in poor taste, but sweet Lord his junk looks massive – especially on the promo pic you posted on twitter, whoa!

  • Iris

    “who’s looking at the hairdo?” or the undies! when those footballer’s thighs are on display 😀

  • Manolia

    wow he looked gorgeous, & really i wanna who commented on the hair… i will comment on his face expressions if there is nothing left 🙂

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