02.01.12 Advertising

Dolce & Gabbana’s Spring 2012 Ad Campaign

The Dolce & Gabbana Spring 2012 ad campaign featuring Monica Bellucci and Bianca Balti was inspired by Italian beauty and its female cinema star icons: Anna Magnani, Monica Vitti and especially Sofia Loren, women endowed with authentic charm and who personify seduction and comfort at the same time.

Monica plays the matriarch of family decked out in her trademark all black, whilst Bianca adds some colour to the campaign wearing vibrant prints and a blue lace dress.

The images, which portray scenes such as a godson’s communion, afternoons at the beach, Sundays at home, family parties, the first boyfriend, and tender moments with the children, highlight the values of Dolce & Gabbana: Italian spirit, tradition, family, love, passion, joie de vivre and the ability to capture the modernity of the past and to render it contemporary.

Giampaolo Sgura captured the cast in Portofino.

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11 Responses to Dolce & Gabbana’s Spring 2012 Ad Campaign

  1. franca January 4, 2012 at 12:25 #

    if these pics were in sepia you would think Stefano or Domenico took them from their family archives. Very reminiscent of their past campaign & no one does it better!

  2. TeaAtTwo January 3, 2012 at 13:09 #

    I loved the D&G SS11 ads. this one is good too, tells a a fun story.

  3. Lucinda January 3, 2012 at 11:17 #

    Does this remond anyone else of ad campaigns from early/mid 2000’s….?

  4. artemis January 3, 2012 at 08:50 #

    The previous comment is reply to Nat39 comment..

  5. artemis January 3, 2012 at 08:49 #

    I saw the first picture of Bianca and said to myself that it’s just my idea..but seeing the other pictures as well, I have to agree with you..Monica Stunning and totally in the concept of the campaign!

    Happy New year FC!!I wish we are going to have a year full of fashionable, amazing red carpet moments!!I love your new layout! xoxo

  6. Li January 3, 2012 at 08:34 #

    The photos are achingly beautiful. Monica is as always, stunning.

  7. Nat39 January 3, 2012 at 08:23 #

    Loving Monica, outstanding beauty and quiet mature sexy confidence. Great campaign but wish Bianca`s knees were closer together (sorry, doesn`t sound nice) – rather cheapening and destracting – the vibrancy of the prints that she`s wearing and the bold explicit sexiness of her facial expression should`ve been sufficient to express the youthful joy of life.

  8. Azur January 3, 2012 at 02:53 #

    Extremely Italian

  9. EmmaWoodhouse January 3, 2012 at 01:36 #

    I like the Communion one especially 🙂

  10. Raquel January 3, 2012 at 00:49 #

    Monica is stunning, as always.

  11. aisha January 2, 2012 at 15:04 #

    i really like it..and welcome back..Happy New Year:) looking forward to more great posts this year also

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