Last night I attended the launch party to celebrate Emily Johnston of Fashion Foie Gras’ Coach ‘Fashion blogger’ bag.

Emily was super excited to work with the iconic American brand.

She said, “Since being given the opportunity to design a bag with Coach, my feet haven’t touched the ground! Coach is the pinnacle of luxury and sophistication. Designing a bag with a brand that I have always held in such high regard has been the most nerve-racking, but also the most exhilarating, experience of my life. I couldn’t be prouder or more pleased with what we have produced.”

Emily is a regular on the Fashion Week circuit so she knows it is challenging to find a chic yet functional bag.

What I love about this Coach bag is that Emily cleverly designed it to have a separate compartment for your SLR camera (every fashion blogger has one) and your flat shoes when you just can’t take walking in heels anymore between shows.

The bag also has several compartments inside for your show notes, iPad and mobile phone, plus it has a detachable clutch.

Even though it was designed for fashion bloggers, its functionality will work for everyone.

Inside the party, Emily was seen clutching her beloved bag which I can’t wait to tote around Fashion Week.

Party-goers enjoyed the drinks and canapés whilst Mademoiselle Robot was spinning the decks. The photobooth was a fun touch to take a souvenir from the night.

We also got to see the moodboard which provided the inspiration for the bag.

The bag is available from the Coach flagship store on New Bond Street and will be available to order internationally online at Coach.com from November 30th.

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