Chloe Spring 2012

The Chloe’s Spring 2012 collection was a first for British designer Clare Waight Keller who was appointed Creative Director back in June.

If she was nervous about her first outing for the French brand she wasn’t showing any signs of it when a group of us interviewed her backstage.

She told us how she enjoyed the transition from London to Paris. Whilst embracing her new city, she still brings her Londonianess with her.

Clare placed a lot of emphasis on the word ‘real’ during our interview as she told us that Chloe is about what’s ‘real’ and what’s ‘now’, and that the Spring 2012 collection was about capturing how real women dress today.

This is why she looked at a lot of blogs for inspiration. She wanted to capture those cool girls who are out there now because she found it inspiring to see how women put things together.

The Chloe look is not uptight and nothing is structured, but the Chloe girl still feels pretty and polished.

I found myself loving every piece from this Chloe collection. My personal style is quite relaxed, but I fell in love with the girlie, ultra feminine, easily wearable effortlessness of this collection.

Chiffon dresses were layered with white cotton t-shirts, shorts were paired with floral shirts, and I also loved the boyish slouchy pant suits. Striped maxi dresses, boyfriend shirts, drop-waist dresses and floaty chiffon dresses closed the show.

Pleats and stripes were the main themes of this collection, but I loved the floral pieces too.

Key accessories included bi-colour slingback pumps, low slung nude belts plus clutches and shoulder bags with wider shoulder straps.

Favourites: Tri-colour keyhole dress with chiffon sleeves and drop-waist chiffon pleated dress

Who I See Wearing This Collection: Everyone. Especially Kate Bosworth, Leighton Meester, Rachel Bilson, Kate Beckinsale, Zoe Saldana and Thandie Newton

Credit: Pictures belong to Red Carpet Fashion Awards

Watch The Alexander McQueen Spring 2012 Show

Watch The Alexander McQueen Spring 2012 Show

Carine Roitfeld In Givenchy - Chloe Spring 2012 Presentation

Carine Roitfeld In Givenchy – Chloe Spring 2012 Presentation

14 Responses to Chloe Spring 2012

  1. julia October 5, 2011 at 11:25 #

    It just screams pringle.

  2. julia October 5, 2011 at 11:25 #

    This collection is terrible – where do you see anyone wearing this to?

  3. Marybeth October 5, 2011 at 01:31 #

    Love it.
    I can see most of these looks draping beautifully even on those of us who are average height or less.

  4. Mol October 5, 2011 at 00:32 #

    This seems like a collection that really works, I would love to have almost anything from it, like someone already said, sexy but not in your face….

  5. TeaAtTwo October 4, 2011 at 23:16 #

    I really like this collection. I the video most of the front row looked so bored and jaded though

    • TeaAtTwo October 4, 2011 at 23:53 #

      P.s loving your outfit for Chloe. You were definitely the best dressed power blogger there.

      • Fashion Critic October 4, 2011 at 23:55 #

        😀 thank you x

  6. DivaDebbi (Beauty and Fashion Blog) October 4, 2011 at 22:04 #


  7. robbie October 4, 2011 at 20:10 #

    one of the few collections this season that i have loved every piece. i like that the pieces are quite sexy without being in your face “look at me” kind of sexy.

  8. maria October 4, 2011 at 19:02 #

    this has to be one of my favourite collection. I love it. I also think the shoes work very nicely with the outfits.

  9. Lee Ann October 4, 2011 at 18:55 #

    I was so disappointed by this collection.

    • Fashion Critic October 4, 2011 at 20:09 #


      I’m in total lust

      Wasnt keen on all the snakeskin from a previous collection

      • Lee Ann October 4, 2011 at 20:13 #

        I hated this season’s in fact bought nothing. But this collection lacked the DNA of Chloe. It looked like Pringle – pretty but pedestrian

  10. Pati October 4, 2011 at 18:04 #

    The first stripey dress is made for Kiera Knightley! :o) I really like this collection.

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