The Chloe’s Spring 2012 collection was a first for British designer Clare Waight Keller who was appointed Creative Director back in June.

If she was nervous about her first outing for the French brand she wasn’t showing any signs of it when a group of us interviewed her backstage.

She told us how she enjoyed the transition from London to Paris. Whilst embracing her new city, she still brings her Londonianess with her.

Clare placed a lot of emphasis on the word ‘real’ during our interview as she told us that Chloe is about what’s ‘real’ and what’s ‘now’, and that the Spring 2012 collection was about capturing how real women dress today.

This is why she looked at a lot of blogs for inspiration. She wanted to capture those cool girls who are out there now because she found it inspiring to see how women put things together.

The Chloe look is not uptight and nothing is structured, but the Chloe girl still feels pretty and polished.

I found myself loving every piece from this Chloe collection. My personal style is quite relaxed, but I fell in love with the girlie, ultra feminine, easily wearable effortlessness of this collection.

Chiffon dresses were layered with white cotton t-shirts, shorts were paired with floral shirts, and I also loved the boyish slouchy pant suits. Striped maxi dresses, boyfriend shirts, drop-waist dresses and floaty chiffon dresses closed the show.

Pleats and stripes were the main themes of this collection, but I loved the floral pieces too.

Key accessories included bi-colour slingback pumps, low slung nude belts plus clutches and shoulder bags with wider shoulder straps.

Favourites: Tri-colour keyhole dress with chiffon sleeves and drop-waist chiffon pleated dress

Who I See Wearing This Collection: Everyone. Especially Kate Bosworth, Leighton Meester, Rachel Bilson, Kate Beckinsale, Zoe Saldana and Thandie Newton

Credit: Pictures belong to Red Carpet Fashion Awards