Sarah Jessica Parker continued to promote her new movie “I Don’t Know How She Does It” in London today with a photocall at the Soho Hotel.

She continues to show a lot of love to Prabal Gurung, as this is the second look she has worn by the talented designer this week.

This floral colour-block Resort 2012 dress says ‘ladies who lunch’ whilst the Charlotte Olympia black pumps with a glitter platform give the look a downtown attitude – very SJP.

I loved the leather waistband on the model, but SJP’s look doesn’t suffer without it. In fact I love the white floral ring around the waist.

A purple necklace and nude glossy lips provided the finishing touches.

The dress is so vibrant in natural daylight, Sarah really brings this look to life.

Credit: Style.com & Getty