Fashion’s Night Out will be bigger than ever before in London on September 8th.
Vogue has teamed up with 281 designers and retailers to ensure it’s the biggest celebration of fashion we have ever seen.
UK Vogue editor Alexandra Shulman will host the launch party for Fashion’s Night Out at Asprey on New Bond Street.
Most of the West End will taken over by shoppers and parties for the night, plus this year Covent Garden have signed up to join in the fun.
Here are some highlights of what you can expect on the night.
Coach will be unveiling it new store on Bond Street. French Connection shoppers will receive a 20% discount on all goodies, plus those spending over £100 will receive a goody bag.
AllSaints and Office will also be offering 20% discounts. Dior will position a ‘Miss Dior’ black taxi photobooth in front of the store. Guests will be able to dress up with the ‘Miss Dior’ bag and have their photo taken.
Hermes will be holding a silk styling extravaganza in the Bond Street boutique.
Miu Miu is inviting bloggers to help with their 40s style event -guests in the best 40s style get ups will be photographed and put up on the bloggers’ and Miu Miu’s site.
Molton Brown and Prada will be launching new fragrances. River Island will have their in-store style team offering advice and free makeovers.
Tommy Hilfiger will have photographer and blogger Jackie Dixon of ShowMeYourWardrobe.com in store to capture Tommy Hilfiger’s most stylish customers.
The fun kicks off in 14 days time.
Plan your night at www.fashions-night-out.vogue.co.uk.
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Posted by Catherine Kallon on August 25th, 2011 In: