19.08.11

Adjoa Osei Pre-Fall 2011

This week I met a very talented designer Adjoa Osei who showcased her capsule collection, Adapt.

The effortlessly chic array of hand finished jersey vests, loose fitting tops and bright maxi skirts are all emboldened with a signature woven West African print detail.

The key focus of the both the collection and the brand is to enhance everyday pieces with African print, creating an ‘experimentally classic’ look for women who appreciate well placed accents of colour and details without compromising on their simple, clean lined staples.

Adjoa Osei is not about seasonality, trend or shock factor but about intertwining signature print detail into the fabric of every day silhouettes making it accessible to everyone.

The designer creates timeless, wearable pieces so you won’t find any clichéd tributes to ‘tribal’ inspired clothing here.

This collection was launched in July and is available now.

Check out AdjoaOsei.com for more details.

Credit: Photographer: Agata Preyss, Stylist: Sarah – Alexis Amarteifio, Hair and Make Up: Ana Popescu, Additional Clothing: Stylist’s Own

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9 Responses to Adjoa Osei Pre-Fall 2011

  1. couturecoco August 19, 2011 at 13:17 #

    I really like the print and colours! The pencil skirt and tees are my favs. All the best to her.

  2. maria August 19, 2011 at 14:31 #

    i like this a lot too. I think it’s a nice way to incorporate the prints and make it wearable.

  3. Rebecca Z August 19, 2011 at 15:14 #

    Beautiful, wearable, chic and classic.

  4. Elpee August 19, 2011 at 15:22 #

    I like that African Designers r beginning to make a headway abroad.

    Lovely designs. Love the simplicity yet elegance of the pieces.

    Ghana represent!

  5. xoliquoricexo August 19, 2011 at 16:58 #

    Wonderful to see RCFA give an up and coming (African) designer a much-needed platform. More please :-)

  6. Paula August 19, 2011 at 19:10 #

    I LOVE THESE DESIGNS .Unique and wearable for any occasion…. Where can I find them ???

  7. jkrau August 20, 2011 at 00:29 #

    Ditto to everyone I love these pieces! Thanks for posting this, it’s nice to discover some new talent!

  8. Jackie August 20, 2011 at 00:51 #

    I love the prints! The girl on the right looks like she could be a girl from on of the last four seasons of ANTM… hm.

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