Karen Elson launched “Tonight We Tanqueray” at The Green Building in New York on Wednesday night.

The model/musician wore a Gucci silk chiffon dress from the Fall 2011 collection.

The flame haired beauty wore a red silk chiffon long sleeve dress without the scarf detail.

She opted for anonymous heels to keep the focus on her dress and red smoldering lips.

Red continues to be a favoured red carpet colour for Karen.

You may remember that Eva Mendes wore this dress first back in April.

Credit: Style.com & Getty