Victoria by Victoria Beckham Spring 2012

Whilst most designers have been concentrating on producing Resort 2012 lines, Victoria Beckham has been working on a new dress collection.

Victoria by Victoria Beckham is a new dress line aimed at a younger demographic or those like me who are unable to buy a dress for £2k from her mainline collection.

The designer was said to be inspired by the cartoon character Emily the Strange.

Victoria wanted to produce this collection to represents her “other side,” the alter ego to her more glamorous style.

“These are the kind of dresses I’ve been searching for,” she admits. “The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.”

The girlishness and whimsy come through in the clean, 60s shapes; vibrant colours and design details, such as scalloped edges and pleating.

The great news is that the collection is due to retail between the $550 to $900 price ranges, so we can expect this to sell out even quicker than the mainline collection.

Victoria intends to make quite a fuss when this collection launches. She hints that she may do a series of major appearances and she may also may plan an event in conjunction with London Fashion Week.

I hope by then Hailee Steinfeld will be free to be the face of this line, because it appears to be made for her.

Credit: WWD

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21 Responses to Victoria by Victoria Beckham Spring 2012

  1. pam July 2, 2011 at 03:58 #

    I think she has little girls on her mind. Mommy/daughter looks soon to follow?

  2. Emi June 30, 2011 at 18:48 #

    Besides the fact that she has a very very very expensive lifestyle?

  3. Emi June 30, 2011 at 18:48 #

    Copy and paste of famous designers. Being inspired is ok, copy is a bit different. The green dress is quite ugly and unflattering. Honestly, where the search of cut, fabric etc to justify the price?

  4. robbie June 30, 2011 at 18:33 #

    cheap, tacky looks like something you would find on the high street.

  5. lorra June 30, 2011 at 18:24 #

    i like the design but the material looks cheap to me
    anyone feels that 2

  6. Luci June 30, 2011 at 17:29 #

    mmm, not very sure about this collection, and specially for that price

  7. Fashion Interlude June 30, 2011 at 14:47 #

    WOW – very cute!

  8. Julie June 30, 2011 at 14:20 #

    I hope there are some dresses in the collection that have a waistline. Not a fan of the sack dress.

    • maria June 30, 2011 at 16:10 #

      i agree. This collection is for tall and thin people like herself.

      • Fashion Critic June 30, 2011 at 16:32 #

        VB is only 5ft 4in.

        Hence all those high heels 🙂

  9. GRACE June 30, 2011 at 13:45 #

    this looks so cute!
    and it looks like victoria’s love for platform tribtwoish heels have carried on even to the styling of the lookbooks 😉

  10. lilflowa June 30, 2011 at 12:55 #

    Wow unexpected, exciting, nice move VB. Dresses arent bad either.

  11. rebecca June 30, 2011 at 12:41 #

    Nice dresses, shame about the shoes. :/ But I’m excited to see the rest of the collection.

    • Jess June 30, 2011 at 16:35 #

      I think the shoes are supposed to be like that so the main focus is on the dresses. In which case they succeed as they are amazing!

  12. fola June 30, 2011 at 12:13 #

    I’m in love with that green dress! VB is turning out to be a great designer and I love how everything she does is so true to her own personal style. Can’t wait to see the rest.

  13. Fernando June 30, 2011 at 11:42 #

    it’s amazing, FC, when are we going to see more pictures of this collection?

    • Fashion Critic June 30, 2011 at 11:52 #

      I’m not sure.

      Hopefully soon.

  14. anamika June 30, 2011 at 11:32 #

    I love them all( more gaga about the last one)
    I don’t wear green(never could buy something green) maybe am supersitious 🙂
    but I love the dress shape…in hot pink or bright yellow/orange or vanilla yes

  15. Dorian Gray June 30, 2011 at 11:15 #

    I like it, maybe it reminds me of Marc by Marc Jacobs and Miu Miu moods but it’s kinda summery and fresh.

    • Kate June 30, 2011 at 14:27 #

      Im seeing lots of Luella in it

      • Verena June 30, 2011 at 14:59 #

        I see Balenciaga (at least in the green one)!

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