Victoria by Victoria Beckham Spring 2012

Whilst most designers have been concentrating on producing Resort 2012 lines, Victoria Beckham has been working on a new dress collection.

Victoria by Victoria Beckham is a new dress line aimed at a younger demographic or those like me who are unable to buy a dress for £2k from her mainline collection.

The designer was said to be inspired by the cartoon character Emily the Strange.

Victoria wanted to produce this collection to represents her “other side,” the alter ego to her more glamorous style.

“These are the kind of dresses I’ve been searching for,” she admits. “The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.”

The girlishness and whimsy come through in the clean, 60s shapes; vibrant colours and design details, such as scalloped edges and pleating.

The great news is that the collection is due to retail between the $550 to $900 price ranges, so we can expect this to sell out even quicker than the mainline collection.

Victoria intends to make quite a fuss when this collection launches. She hints that she may do a series of major appearances and she may also may plan an event in conjunction with London Fashion Week.

I hope by then Hailee Steinfeld will be free to be the face of this line, because it appears to be made for her.

Credit: WWD

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  • pam

    I think she has little girls on her mind. Mommy/daughter looks soon to follow?

  • Emi

    Besides the fact that she has a very very very expensive lifestyle?

  • Emi

    Copy and paste of famous designers. Being inspired is ok, copy is a bit different. The green dress is quite ugly and unflattering. Honestly, where the search of cut, fabric etc to justify the price?

  • robbie

    cheap, tacky looks like something you would find on the high street.

  • lorra

    i like the design but the material looks cheap to me
    anyone feels that 2

  • Luci

    mmm, not very sure about this collection, and specially for that price

  • WOW – very cute!

  • I hope there are some dresses in the collection that have a waistline. Not a fan of the sack dress.

    • maria

      i agree. This collection is for tall and thin people like herself.

      • Fashion Critic

        VB is only 5ft 4in.

        Hence all those high heels 🙂


    this looks so cute!
    and it looks like victoria’s love for platform tribtwoish heels have carried on even to the styling of the lookbooks 😉

  • lilflowa

    Wow unexpected, exciting, nice move VB. Dresses arent bad either.

  • rebecca

    Nice dresses, shame about the shoes. :/ But I’m excited to see the rest of the collection.

    • Jess

      I think the shoes are supposed to be like that so the main focus is on the dresses. In which case they succeed as they are amazing!

  • I’m in love with that green dress! VB is turning out to be a great designer and I love how everything she does is so true to her own personal style. Can’t wait to see the rest.

  • Fernando

    it’s amazing, FC, when are we going to see more pictures of this collection?

    • Fashion Critic

      I’m not sure.

      Hopefully soon.

  • anamika

    I love them all( more gaga about the last one)
    I don’t wear green(never could buy something green) maybe am supersitious 🙂
    but I love the dress shape…in hot pink or bright yellow/orange or vanilla yes

  • Dorian Gray

    I like it, maybe it reminds me of Marc by Marc Jacobs and Miu Miu moods but it’s kinda summery and fresh.

    • Kate

      Im seeing lots of Luella in it

      • I see Balenciaga (at least in the green one)!

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