Gucci To Dress Florence Welch For Her North American Tour

Creative Director Frida Giannini stated that she used Florence Welch from Florence and the Machine as her inspiration for the Gucci Fall 2011 collection.

It comes as no surprise that Gucci will be dressing the singer exclusively for her North American tour this summer.

Giannini said, “When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammy’s earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my Autumn Winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”

Welch added, “I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour. I’m very grateful to Frida, it’s been a wonderful experience and I can’t wait to get dressed for the stage!”

Credit: Gucci

Elie Saab Spring 2014 Couture Front Row

Elie Saab Spring 2014 Couture Front Row

Florence Welch In Gucci - North America Tour

Florence Welch In Gucci – North America Tour

6 Responses to Gucci To Dress Florence Welch For Her North American Tour

  1. Paddy M June 10, 2011 at 15:08 #

    I’m not Florence’s biggest style fan, but I can totally see this working, and I thought this collection was great.

  2. Shaina June 10, 2011 at 15:27 #

    Oh, I can’t wait! I am a big fan of Florence’s style.

  3. imam June 10, 2011 at 16:46 #

    is that the same with jlo’s?

  4. dee June 10, 2011 at 16:57 #

    A celeb and desginer pairing that makes sense.

  5. Lucía June 10, 2011 at 18:03 #

    Absolutely love that sketch

  6. Sarah June 10, 2011 at 22:24 #

    Stories like this really revitalize my love for fashion, hearing a designer talk about who inspires them and how they’re building upon that. A match made in heaven!

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