Creative Director Frida Giannini stated that she used Florence Welch from Florence and the Machine as her inspiration for the Gucci Fall 2011 collection.
It comes as no surprise that Gucci will be dressing the singer exclusively for her North American tour this summer.
Giannini said, “When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammy’s earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my Autumn Winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”
Welch added, “I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour. I’m very grateful to Frida, it’s been a wonderful experience and I can’t wait to get dressed for the stage!”