For Hollywood’s hottest, clearly red is the new blond. 

First Khloe Kardashian (for two whole days). Now Blake Lively.

Or perhaps we should attribute it to Drew Barrymore and Mandy Moore.

Long gone is the notion that flaxen strands are sexiest. And we must admit—we’re elated.

Tinseltown’s top trendsetters are finally toying with their tresses and rocking inflamed locks that command attention. (Even if they are just going red for a role.)

We predicted the flaming tress trend last September during NYFW while backstage at Mulberry Spring 2011 presentation, where we watched Sam McKnight fit fifteen models in fierce fiery fringed wigs.

Our theory was validated backstage in Paris where Guido Palau hand-picked a select few models to don cropped copper toppers at Jean Paul Gaultier Spring 2011. (Sadly the catwalk versions of crimson manes are much bolder and brighter that what we see on red carpets!)

Starting to see red?

Know this—red fades much faster than any other hue.

To keep your look ablaze, invest in colour-depositing shampoos and conditioners that will prolong the vibrancy of your colour. Those of us in-the-know trust these two collections:

Bumble & Bumble Color Support True Red, $23 each at BumbleAndBumble.com, and John Frieda Radiant Red, $6.49 at Drugstore.com.

Credit: Style.com, Zuma Press & Getty