This week shopbop.com launched their Wedding Boutique.

Shopbop.com is known for cute everyday looks but will now house exclusive gowns and pretty frocks for the bridal party.

The Wedding Boutique is geared toward the fashion-conscious woman who wants a dress that perfectly suits her style and personality.

Wedding dresses from Catherine Deane, Halston Heritage, Thread Social, Thakoon, Lela Rose, Temperley London, Jenni Kayne, and Ports 1961, and bridesmaid dresses from Lela Rose, Notte by Marchesa, Alice + Olivia, Leila Hafzi, and Rachel Pally will all be available to purchase.

The Wedding Boutique will also carry lingerie and gift sets, as well as accessories from Giuseppe Zanotti, Lauren Merkin, and Loeffler Randall to complement each and every gown.