At the party following the press conference for Katy Perry’s ‘Purr’ fragrance launch in Mexico City, the singer did more than re-present her new fragrance.

She also gave everyone an eye-full of her ample cleavage wearing a Georges Hobeika Fall 2010 Couture strapless dress.

The purple embellished dress has an illusion panel to keep prevent any wardrobe malfunctions.

You don’t notice this on the model, but she’s not as blessed as Katy.

Katy’s dress is breath-taking, but it’s the second thing you notice.

Black peep-toes completed her look.

Credit: Georges Hobeika & Zuma Press