At the end of last year Leighton Meester was announced at the face of Missoni’s Spring 2011 campaign.

Today on Vogue.it, they release the first picture of the campaign. The ‘Gossip Girl’ actress looks gorgeous in a printed Missoni dress with a sheer trim.

I love this picture of her on a rocking horse. She injects so much fun and playful energy into the brand.

I was initially skeptical about this pairing, but upon seeing this picture it clear why Missoni picked Leighton to be the face of their brand.

Leighton has long been a fan of Missoni. Here are her Missoni red carpet moments.

Click here to see more of the campaign.

Credit: Vogue.it & Getty