Gucci’s Creative Director Frida Giannini chose Cannes Film Festival as the red carpet event to launch the Gucci Première capsule collection.

It was the perfect arena to make such a debut.

The First Lady of the Gucci Group, Salma Hayek wore the very first couture gown from Gucci Première collection.

Other stars like Naomi Watts, Kate Beckinsale and Camilla Belle dazzled us with these one-of-a-kind gowns and left us wanting more.

Hopefully in 2011 we will get to see more of these stunning gowns on the red carpet.

Credit: London Features & Getty